Order Organic – Due Diligence Harvard Case Solution & Analysis

Order Organic – Due Diligence Case Study Analysis

In addition, the organization is not employing the protection strategy considering, it has failed to register patents and plans to file for patent in the phase 4 of the business growth stage. This will lead to replication of business models in the region thus, declining the chances of business success due to intense competition.


Although the proposed market and customer segment is considered to be profitable and credible, the organization can take advantage of the high population of millennial which accounts for 75 percent of the total population in the USA and increasing trend of healthy and organic food, which is evident by decreasing obesity rate. (Frey, 2018)

The organization can take advantage of the credible market and customer segmentation, unique business model, implementation of best IT solution, sustainability trends and significantly growing market for organic foods by implementing the recommendations suggested in the case report.


It will be advised to the business to set the average price per order below 11 Euro as it was the average price paid by consumers for the meals delivered in the last three month period. Similarly, the business will be advised to reduce the profit margin below 15 percent in order to attract renowned restaurants offering organic and healthy foods.

Furthermore, it will be advised to the business to gain control over the production quality and distribution as these are the core component of the business model and its success. In addition, the startup is suggested to be launched after sufficient technological infrastructure is developed i.e. integration with health apps, dietary apps and calendar apps have been developed and ideas specified in the sustained heath trend phase are executed as the competition in the industry is already intense therefore, in order to gain competitive advantage and distinguish the business from other players in the industry, using advanced technological infrastructure and building customer awareness is essential.

Also, the business will be recommended to employ extensive marketing campaigns along with word of mouth advertising techniques that includes advertisements starring real millennial or working women and how the order organic have enabled them to consume healthy foods at their convenience. In addition, this will enable the organization to reach the end users directly as real working women will be starred in the advertisements which will allow the organization to build a trust based relationship with its customers.

In addition, the organization will be advised to disclose the supply chain process in the advertisements in order to increase brand awareness among the environmental conscious customers. The organization’s estimation of valuation of the venture and IT cost appeared to be feasible and realistic as it was based on conservative approach. However, the alternatives for angel investor includes borrowing debt, which might be difficult to be obtained by the organization considering the fact that the business is new and risk due to intense competition.

The business has skilled teams with extensive business experience, for successful business launch considering, the organization was dominated by four individuals, each responsible for their respective function. It is evaluated that the Kim Swartz, the co-founder of the business is the organizer and the visionary as he is responsible for managing the executive team and ensuring the organization achieves its objective whereas, Pritham, the IT manager will be the project killer as the business success depends on the development of IT infrastructure. The angel investor is considered to be the supportive.

However, it will be recommended to the business to appoint and HR team which will be responsible for ensuring he work culture and HR practices employed by the organization are positive and necessary staff needed to undertake business tasks are employed.


It was evaluated that the pricing model of the business plan was based on unrealistic assumptions pertaining to average price per order and mark up rates. In addition, the organization core competencies includes product quality, IT infrastructure and sustainable practices however, the business had lack of control over these core competencies therefore, it was advised to the business to launch the business after developing a sufficient IT infrastructure, building sustainable practices and employing effective marketing strategies......................................


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