Orbitz Worldwide and the Global Travel Industry in 2013 Case Solution
Abstract:
The case talks about the characteristics of the online travel business and concentrates on among the crucial stars: Orbitz Worldwide (OWW). Under the management of CEO Barney Harford (INSEAD MBA, 1999), the business moved far from its historical dependence on United States airline company ticket reservations to end up being a global gamer in both airline company and hotel reservations along with in travel plans. The case evaluates the economics and characteristics of the travel industry and its supply chain, the various company designs of the rivals of OWW, and the tactical change of OWW by CEO Harford.
Pedagogical Goals:
The travel industry is the stereotypical example of a "competitive" industry and the case permits a conversation of the best ways to craft a method in such a setting. The scenario is especially tough as the case thinks about the technique and choices of a remote 3rd gamer, OWW. It is developed to enable a complete supply chain analysis of the travel industry (Who has the power and how are the earnings dispersed?).
This is just an excerpt. This case is about Strategy
published: 26 Aug 2013
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