This case is a company that rents and rental computers. The main objective is to create a case scenario where students can see the connection between the flow of operational measures, such as inventory, capacity, and the passage of time and financial flows. Case is a scenario in which the firm sees financial performance deteriorate, although the increase in sales. Communication between operational measures and financial flows allows students to understand the causes. "Hide
by Sunil Chopra Source: Kellogg School Management 6 pages. Publication Date: January 1, 2002. Prod. #: KEL017-PDF-ENG
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