Talented project manager is no significant new product development experience. The case highlights the issues and procedures related to the definition of the project strategy: the organization of senior management approval and support to create a "heavyweight" team; harmonize disparate perspectives, interests and passions of the project participants, and the introduction of best practice tools to manage the project teams . Provides the basis for the creation of organizational design rules and new key product development processes, and also gives an idea of the model of leadership for the development of new products. "Hide
by H. Kent Bowen, Courtney Purrington Source: Harvard Business School 25 pages. Publication Date: July 16, 1999. Prod. #: 600004-PDF-ENG
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