Optimark: Launching a Virtual Securities Market Case Solution
Bill Lupien's OptiMark Technologies, Inc., intends to start a supercomputer system in September, 1998 that he believes will release previously restricted liquidity to market of security. While modern marketplace matches those trades based on price and size, His system proposes to align the trade in line with investors' willingness to trade across a continuous range of outcomes.
”Price and size are the two variables--how many do you want to purchase and what cost?" Described Lupien. "We call OptiMark three-dimensional because it can signify amounts of investor discretion (openness to trade) as well as cost and size. With the addition of a third dimension to the marketplace, we create an almost infinite language." Includes color exhibits.
PUBLICATION DATE: July 10, 1998
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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