Customer Relationship Management: The Tudor House Makes Amends Harvard Case Solution & Analysis

Customer Relationship Management: The Tudor House Makes Amends Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: November 01, 2016

The situation provides the issue of Sita Sen, Assistant Marketing Director at the Tudor House hotel. An unhappy customer had actually published his knowledge concerning an incident with the cake order he had actually positioned with the hotel on a Facebook food group. Now there was warmed conversation taking place around it and the VP for friendliness at the Tudor House had actually likewise been labelled in the discussion. After a conference of the exec group at the Tudor House, the obligation of dealing with the complaint had actually been provided to Sita.Customer Relationship Management Case Solution

This might set a criterion for a series of comparable problems if published on the Facebook group, so would it be much better to do absolutely nothing? Or possibly an amends should be provided? Money or vouchers? Something in kind? To offer or not to provide, that was the concern.

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