This case is a perfect illustration of offline / online integration. Office Depot used its supply chain systems integration, and existing offline channel strengths to overcome the competitive online threats from pure Internet players and other office products category of players. Students get to consider the important strategic options for the overall strategy, pricing, assortment, promotion, and business integration. "Hide
by Thomas Cross, Sayan Chatterjee, S. Venkataraman, Samuel E Bodily Source: Darden School of Business 11 pages. Publication Date: January 21, 2009. Prod. #: UV1014-PDF-ENG
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