Ocean 42SS: Fishing Boat Harvard Case Solution & Analysis

42 Ocean Yachts Super Sport (42SS) in excellent condition and is loaded with the latest in sport fishing accessories were listed for sale at a time when the market for such equipment is slow. Seller inherited the boat and sport fishing charter business from his father. However, after six months, the seller decided to close the doors and sell boats. Advertisements were placed in trade journals, but no specific interest materialized. Two days ago, however, interested buyer came on the scene. The buyer plans to start his own business saltwater fishing in Florida. There are several other boats on the market that can meet the buyer, but in 2006, Ocean 42SS almost ideal for the buyer. "Hide
by John Zerio Source: Thunderbird School of Global Management 6 pages. Publication Date: September 16, 2010. Prod. #: TB0233-PDF-ENG

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