NIVEA (A) Harvard Case Solution & Analysis

NIVEA (A) Case Solution

The case explains the efforts of Beiersdorf, an around the world forerunner in the cosmetics and skin care markets, to produce and advertise brand-new R&D through open development utilizing external crowds and 'netnographic' analysis. Beiersdorf, best understood for its customer brand name Nivea, has a strenuous R&D procedure that has resulted in lots of effective item kick off, however exist locations of client require that are underestimated due to the conventional procedure? An unique online consumer analysis method recommends untapped chances for development, however can the business validate a launch based upon this brand-new design of research study?

This is just an excerpt. This case is about  Business

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