This three-case series, set worldwide (Japan) checks out business duty and brand restoring in the face of a major crisis. Appropriate for MBA, executive education, and undergraduate students, it portrays a customer supporter's decision-making procedure as she thinks about whether to assist the business restore its credibility. In spring 2002, leading customer activist Nobuko Hiwasa was welcomed to sign up with the Japanese business Snow Brand Milk Products' board of directors.
The CEO desired her to help in SBM's revitalization efforts, which were being executed in the wake of 2 current scandals-contaminated milk and beef mislabeling-that had actually nearly brought down the age-old business. Was the business genuine in desiring to reform and renew? This case information the history of Snow Brand Milk Products and the errors and scandals that afflicted it in the 1990s and early part of the years that followed, and consists of Nobuko Hiwasa's choice making procedure as she thinks about whether to sign up with the board of a business that has actually been terribly polluted by scandal.
Snow Brand Milk Products (A) Assessing the Possibility for Revitalization case study solution
PUBLICATION DATE: February 26, 2010 PRODUCT #: UV4266-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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