Explores Bob Woodell tenure as the first chief operating officer of Nike. Describes the development of a management style Woodell, it attempts to create an organization and its response to unforeseen business problems. Changing market forces, new competitors, build low inventory levels and the lack of Phil Knight, the founder of the company, in daily operations, make it a difficult time for Nike. Against the background of disappointing financial results and the upcoming meeting of the shareholders meeting, the students were asked to rate the performance of Woodell, whether management really in managing the organization and business of the company, and what role to play knight in the organization. "Hide
by Christopher A. Bartlett, Robert W. Lightfoot Source: Harvard Business School 17 pages. Publication Date: 06 May 1992. Prod. #: 392105-PDF-ENG
Related Case Solutions & Analyses:
Mission Hills: Taking the Next Step
Filter Innovations Inc.
Enman Oil Inc. (C)
Government E-Procurement: Electronic Tendering System in the Hong Kong SAR
Mongols BBQ
Google Car
Man Jit Singh at Sony Entertainment Television (B)
Building Innovation into the Outsourcing Relationship: A Case Study
Understanding the process of backsourcing: two cases of process and product backsourcing in Europe
DispatchPro System: Leveraging Government-Initiated IT Infrastructure
