Nike in Transition (A): The Ascendancy of Bob Woodell Harvard Case Solution & Analysis

Explores Bob Woodell tenure as the first chief operating officer of Nike. Describes the development of a management style Woodell, it attempts to create an organization and its response to unforeseen business problems. Changing market forces, new competitors, build low inventory levels and the lack of Phil Knight, the founder of the company, in daily operations, make it a difficult time for Nike. Against the background of disappointing financial results and the upcoming meeting of the shareholders meeting, the students were asked to rate the performance of Woodell, whether management really in managing the organization and business of the company, and what role to play knight in the organization. "Hide
by Christopher A. Bartlett, Robert W. Lightfoot Source: Harvard Business School 17 pages. Publication Date: 06 May 1992. Prod. #: 392105-PDF-ENG

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