Nike in Transition (B): Phil Knight Returns Harvard Case Solution & Analysis

After returning to the CEO / COO job, Phil Knight makes a change in the strategy of Nike, the organization and management between 1983 and 1987, aimed at creating a Nike more responsive to the market. It takes the cost-cutting measures, and experiments with several management and organizational change. After a long struggle within the company, Knight ends with a hybrid matrix, the new management team, and a new strategy. Knight has made the right choice? Does he crushed entrepreneurial culture of Nike? Nike is ready for recovery? "Hide
by Christopher A. Bartlett, Robert W. Lightfoot Source: Harvard Business School 22 pages. Publication Date: 06 May 1992. Prod. #: 392106-PDF-ENG

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