Drawing on cases in agricultural transgenic technology and genomics in forestry, this article offers a framework to help managers develop strategies for more effective technology development and diffusion. Strategies that neglect to take into account legitimization processes, especially in controversial social environments and varying institutional settings, could lead to promising technology left sitting on the shelf or costly delays. Technology developers must identify crucial societal, commercial, organizational, and technological uncertainties throughout the early periods of the development of the technology, permitting them to shape the technology for more effective diffusion.
PUBLICATION DATE: May 30, 2014 PRODUCT #: CMR569-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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