Netshoes is the biggest online specialty retailer in Brazil, with sales approaching R$1b ($512m USD) in 2012, and yearly increase next to 30%. With over 70% of its sales concentrated in the south of Brazil, the business has made a decision to expand internationally simultaneously beginning operations in Mexico and Argentina. Both nations have in common a passion for economic affluence, soccer, and urban density, and big populations. The fact, however, that there's a large unexploited marketplace at home works against the internationalization selection.
Netshoes.com Major League E-tailer in Brazil Case Study Solution
The competition by quite a few larger players in search of improving their scale of operations (brick and mortar, flash fashion sales),) as well as the possibility of foreign players (e.g., Amazon.com) entering Brazil via acquisition represents a major competitive hazard for Netshoes.com. Furthermore, the challenge is trying to recreate the customer experience and launch a new placement strategy to compete in the multi-screen retail world.
PUBLICATION DATE: January 01, 2013 PRODUCT #: TB0353-PDF-ENG
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