Gorenje D.D.: Slovenian Manufacturer Confronts the European Market Harvard Case Solution & Analysis

Gorenje is a doctor of divinity manufacturer of household appliances in the little town of Velenje, Slovenia, the newly independent country, which is separated from Yugoslavia in 1991. Along with the independence of Slovenia has also been changed from a unique market socialism that characterized socialist Yugoslavia to free enterprise capitalism. In addition, manufacturing firms in Slovenia is mainly for the Yugoslav market, while after independence, they had to compete in the wider European market. The company is faced with new challenges and key decisions in the corporate culture, human resources and competitive strategies to face a turbulent environment. "Hide
by Gerald Zeitz, Ales Brglez, Irena Vodopivec Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: May 25, 2004. Prod. #: 904M41-PDF-ENG

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Gorenje D.D.: Slovenian Manufacturer Confronts the European Market

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