Books for Change (BfC), a small-scaled publisher, makes books that focus on the social sector. The function of the company will be to raise awareness about development issues that are specific among researcher’s academia and policy makers.
Like other little publishers, BfC faces an assortment of challenges, together with difficulty in distribution and marketing and a lower demand for its novels. By covering its operating losses, financial support has been provided by ActionAid to BfC; nevertheless, it is essential to allocate large amounts of funds to its own development actions and, thus, has asked BfC to become financially independent. BfC needs to prepare plan and the strategy for making BfC profitable. Management Development Institute
PUBLICATION DATE: January 18, 2013 PRODUCT #: W12448-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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