In 2014, the chief executives officials of Amazon and Future Group led their firms into an alliance that, while initially successful, ran into some problems in reference to reductions on their retail products.
With the worldwide retail sector standing at US$25.4 trillion in 2016, and the percentage of which e commerce made up 7.4 per cent, the partners would have to decide if they should resolve their conflict and stay allies, or if they should consider becoming independent companies again. If one partner placed a higher value on the use of reductions than the other, how much was the alliance really worth? Meeta Dasgupta has links with Management Development Institute.
PUBLICATION DATE: June 27, 2016 PRODUCT #: W16382-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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