Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry Case Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: October 12, 2016
Knowledgable radio business owner Jeff Smulyan discovers a chance to embed FM-capable chips into United States mobile phones, making it possible for users to pay attention to over-the-air shows for the very first time. His company produces the application and the community that appears like it will be equally good for artists, broadcasters and marketers. Still, Smulyan and his group consider the best ways to keep market giants dedicated to NextRadio and how quickly the endeavor must use worldwide markets.
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