Nestle’s Maggi: Pricing and Repositioning a Recalled Product Harvard Case Solution & Analysis

Samples that were tested showed excess levels of lead and added monosodium glutamate. Nestlé remembered Maggi from all store shelves in the country to keep the trust of consumers. Management was then grappling with an improved re positioning strategy to help Nestlé keep its considerable market share in India.

The other problem that Nestlé needed to resolve was what part pricing would play in affecting consumer purchase decisions during the planned merchandise relaunch. Gaganpreet Singh is affiliated with National Institute of Industrial Engineering.

PUBLICATION DATE: June 07, 2016 PRODUCT #: W16344-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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