This case explores the use of the latest social media to support product design, customer support, advertising and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells hardware and software platforms that simplify development of its customers measurement and control systems. Its customers, ranging from individuals (professors and their students) to large corporations, consist mainly of scientists and engineers-a pedigree shared by the majority of NI workers.
National Instruments Case Study Solution
The story of NI deepens our understanding of how to build a societal business strategy, create game changing innovation processes, and measure the worth of its societal technology investments -a crucial challenge confronting the firm. By touching on the history and culture of NI, the case also allows pupils to consider what elements of this company's organization and culture have allowed it to build a robust social business model.
PUBLICATION DATE: April 01, 2013 PRODUCT #: 813001-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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