A couple of years after the passing of Sony's visionary founder, Akio Morita, chief executive officer Noboyuki Idei confronted a major disaster. Sony had to determine if its present strategy needed to change and had only posted its worst performance in years.
Morita's Legacy and International Strategy at Sony Case Study Solution
With increasing international competition and in the midst of a recession, the organization's net income was way below expectations. The position would likely worsen if Sony neglected to make immediate strategic changes, including changes to its international strategy. Idei had experienced firsthand the success as it expanded its product lines and international presence, Sony enjoyed in the 1990s. By April 2001, after reviewing the prior year's financial performance, Idei knew Sony was fighting an uphill fight. All that Morita had worked towards, especially in the 1990s, was abruptly being jeopardized. Idei faced a critical choice going forward. Sony was a business that strove to embody its creators' vision, but could he dare pursue a new international strategy and go against his predecessor's approach?
PUBLICATION DATE: August 17, 2012 PRODUCT #: W12151-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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