This note identifies the key issues involved in the effective management of the marketing communications process. It defines the objective of communicating.
Marketing Communications Case Study Solution
Then it categorize the tools accessible to communicate with consumers. In the sequel, it elaborates on how consumers react to communication efforts. Ultimately, it lays out a framework for marketers to manage the entire communication process.
PUBLICATION DATE: August 16, 2012 PRODUCT #: 513041-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Winn-Dixie Stores in 2005 (B): Cleanup on Aisle 11
Advanced Book Exchange: Geographic Growth of an Internet-Based Business
Brand Value Convictions Flexibility and New Zealand Wine
Corona Beer
McDonalds: The Arch Deluxe Launch (Condensed)
Starbucks
Social Media Marketing
Hengdeli: The Art of Coexistence
Takeda Pharmaceutical Company: Becoming a Global Company A
Corporate Reputations: Built In or Bolted On?
