Mobius Motors manufactures and sells low-cost cars in the Kenyan market. Every effort is made to make the car so that they are affordable, but still work well on the whole, bad road networks in Africa. The company has attracted a lot of attention from the development and venture financiers, and has ambitious plans to expand across the African continent. However, the fleet Mobius Vehicle is currently very small, and the company faces many strategic challenges from both the demand and supply side of the business. "Hide
by Jesper Sorensen, Michael Kennedy, Gina Jorasch Source: Stanford Graduate School of Business 8 pages. Publication Date: July 16, 2012. Prod. #: IDE01-PDF-ENG
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