This case is great for learning and MBA and managers how to create a blue ocean strategy, which is difficult to imitate and sustainable. It focuses on Wikipedia against Britannica.com in online encyclopedia. The case teaches participants the importance of harmonizing the three strategies offer price, profit, and the people around as differentiation and low cost break cost value compromise and create a blue ocean, which is difficult to imitate. "Hide
by W. Chan Kim, Renee Mauborgne, Katrina Ling Source: Insead 12 pages. Publication Date: September 1, 2011. Prod. #: BOS020-PDF-ENG
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