Taste of Frankenmuth: Town in Michigan Thinks About Word-of-Mouth Referral Harvard Case Solution & Analysis

City, "Michigan little Bavaria", discusses the word-of-mouth directions. Allows students to calculate the value of word-of-mouth, and to understand how to increase it. "Hide
by Roger Hallowell, Abby Hansen Source: Harvard Business School 26 pages. Publication Date: September 2, 1999. Prod. #: 800029-PDF-ENG

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