Mission Produce, Chinese Version Harvard Case Solution & Analysis

Colour cases should be printed in color to optimize their effectiveness. As the top distributor of fresh avocados in the U.S., Mission Make was at a crossroads in late 2013. Avocado consumption was booming and develop new avocado farms to help fill a projected supply difference and CEO Steve Barnard needed to acquire additional land in Peru.

Mission may also buy avocado farms in other states, expand its international marketing efforts, invest in brand building in Asia, and/or add processed avocado products. This strategy instance describes the increase, entrepreneurial direction, future opportunities, and funding alternatives of Mission.

PUBLICATION DATE: February 25, 2014 PRODUCT #: 514C38-HCC-CHI

This is just an excerpt. This case is about SALES & MARKETING

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