Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business Case Solution
Mariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have actually grown the business to become a forerunner in the online printed cards, independent design and art local market sections. As business has actually kept on scale they wrestle with concurrently increasing their existing business while likewise taking a look at broadening into brand-new markets, at the same time keeping their currenting consumer base engaged. The case highlights the tough choices management deals with in choosing where to pursue development chances when options may be extremely plentiful.
Knowing Goal
The case supplies trainees the chance of examining a company that is checking out numerous brand-new chances, at the same time simultaneously training to increase an existing business that is carrying out well however is aiming to obtain to a big scale.
This is just an excerpt. This case is about Business
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