Malaysia’s Genting: Gambling on the West Harvard Case Solution & Analysis

A gaming businessGenting is an industry’s sole leader in the Malaysian market, invaded the U.K gaming market in 2004 and encountered stiff competition from established stakeholders, distinct customer preferences across casinos in United Kingdom and adjusts the British governments gaming regulations. Genting had to rely on local management to run the business in the United Kingdom, as the marketplace was still new to the company. In operating casinos with brand names that were distinct but recognized to cater to different market needs, Genting faced the challenge of creating a single corporate identity.

In spite of its challenges in the United Kingdom, Genting Malaysia has assumed the chance to enter the U.S. marketplace with its unique set of challenges, again through a local acquisition, with the strategic goal of continuous growth of the gaming business in the United States. Is this the exemplary move for Genting? What are the pitfalls and opportunities? Sumit Mitra is connected with Indian Institute of Management Kozhikode.

PUBLICATION DATE: September 22, 2014 PRODUCT #: W14461-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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