When pupils have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Essential topics include designing interdepartmental relationships, managing teams, managing conflict, group dynamics, project management, product development, teams, and organizational change. MediSys, an U.S. based medical equipment manufacturer, has been developing IntensCare, a new medical system for monitoring intensive care patients. MediSys has invested greatly in IntensCare, which is eagerly anticipated by the marketplace.
The product development team, signifying several practical areas of the business, has been working on the product for six months but is running into major problems with the schedule, the product design, and their own group dynamics. When they learned that two more powerful opponents had begun work on their own products for this marketplace recently, pressure improved. Several team members are concerned about meeting with the targets of the team. Struggling especially challenging to overcome the various problems is the marketing manager who has profit and loss responsibility for IntensCare.
PUBLICATION DATE: October 30, 2009 PRODUCT #: 413S14-PDF-SPA
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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