Mcphee Distillers Harvard Case Solution & Analysis

Mcphee Distillers Case Study Solution

  • As specified in the previous analysis, the net loss in the fiscal year 2016 is due to the reduction in unit sales, thus, Kings ley should reflect certain sales growth tactics for instance, increasing advertising and marketing activities, expanding towards new markets, etc., in order to increase the net profits.

Conclusion

In conclusion, the business model implemented by Kings ley is relatively profitable as presented in the income statement. Conversely, the company should reflect certain improvement for instance,focus on sales growth strategies, expansion of the current production capacity, etc., to increase its sales and increase the profitability of business,without conceding over the quality.

EXHIBITS

Exhibit 1: Income Statement

McPhee Distillers
Income Statement
For the Period ended on Dec 31st 2014, 2015 and 2016
2014 2015 2016
Revenues (Working 1)  $      2,437,500  $           2,312,500
Less: COGS (Working 2)  $    (1,687,500)  $         (1,950,000)
Gross Profit  $          750,000  $               362,500
Less: SG&A Expenses
Advertising and Promotion  $          (75,000)  $               (75,000)
Lease  $          (60,000)  $               (60,000)
Office and Administrative  $          (15,000)  $               (15,000)
Salaries and Wages  $          (50,000)  $               (50,000)
Repairs and Maintenance  $          (75,000)  $               (75,000)
Supplies  $          (25,000)  $               (25,000)
Utilities  $          (40,000)  $               (40,000)
Warehousing  $       (100,000)  $            (100,000)
Depreciation (Production Equipment) (Working 3)  $          (28,571)  $               (28,571)
Local Creative Agency Fees  $          (50,000)
Total Operating Expenses  $       (518,571)  $            (468,571)
Net Income (Loss)    $          231,429  $            (106,071)

Exhibit 2: Cash Flow Statement

McPhee Distillers
Cash Flow Statement
For the Period ended on Dec 31st 2014, 2015 and 2016
2014 2015 2016
Cash Beginning 250000 -677500
Cash Flow From Operating Activities:
Net Income 231429 -106071
Add: Depreciation Expense 28571 28571
Add(Less): Change in Inventories -1187500 775000
Net Cash Flow From Operating Activities -927500 697500
Cash Flow From Investing Activities:
Purchase of Production Equipment -500000
Net Cash Flow From Investing Activities -500000
Cash Flow From Financing Activities
Initial Investment (Kingsley) 250000
Initial Investment (Piercy Distillers) 500000
Net Cash Flow From Financing Activities 750000
Cash Ending 250000 -677500 20000

Exhibit 3: Balance Sheet

McPhee Distillers
Balance Sheet
For the Period ended on Dec 31st 2014, 2015 and 2016
2014 2015 2016
Assets:
Current Assets:
Cash 250000 -677500 20000
Inventory 1187500 412500
Total Current Assets 250000 510000 432500
Non-Current Assets:
Production Equipment 500000 500000 500000
Less: Accumulated Depreciation  $        (28,571)  $           (57,143)
Production Equipment net 500000 471429 442857
Total Non-Current Assets 500000 471429 442857
Total Assets 750000 981429 875357
Liabilities and Equities:
Liabilities: Nil Nil Nil
Equities:
Common Stock (250 Shares of 1000 each) 250000 250000 250000
Preferred Stock (500 Shares of $1000 each) 500000 500000 500000
Retained Earnings (Working 1) 231429 125357
Net Worth 750000 981429 875357
Total Liabilities and Equities 750000 981429 875357

 

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