OPERATIONS STRATEGY AT GALANZ Harvard Case Solution & Analysis

OPERATIONS STRATEGY AT GALANZ Case Solution 

INTRODUCTION:

The reason and purpose of this case study is to analyze and comprehensively appraise the existing business model, strategies and operations as an external consultant to the management of the Galanz Company. Moreover, thepurposeof this study of the business practices and strategies of the management of the company is to identify the strengths, weaknesses, opportunities and challenges of the management of the company and the business itself and propose a feasible and effective business strategy, production policy and the priority criteria for the management of the organization in order to increase the performance and position of the organization in the domestic and attractive global markets where the business currently operates or wishes to expand itself to. In addition, doing this will require going through existing business capabilities and operations along with the day to day tactics and strategy of the business. Upon completely familiarizing with the workings of the organization, a feasible set of alternatives and solutions will have to be presented so that the management restructures the business in the above mentioned areas to operate more efficiently and effectively in the markets.

PROBLEM STATEMENT:

The most critical problem and issue for the management of the organization is the low and almost non-existent brand recognition of the products of the company in the international markets where it operates, despite being the most dominant exporter of the products in the industry and the international markets. The other critical issues for the management of the company are the in-efficient production and control of the production operations of the company and the manufacturing capacity issues or the magnetron material that is critical for the operations and production process of the organization.

ANALYSIS:

The analysis of the organization will include the indebt study and researching the policies and strategies of the management of the organization along with the operations and business practices of the organization. This will enable us to identify the strengths, opportunities, barriers and challenges of the organization and in term allow reorganizing and restructuring these on the basis of interests of the company to increase its performance and position in the global as well as the domestic markets where the business operates.

SWOT ANALYSIS:

STRENGTHS:

There are several strengths of the business that serve as a motivating factor for the management of the organization and the most important among them is the market share and historical performance of the business as it is well established in both the local and international markets in terms of the market share of the company.
The other strengths for the management of the organization are the adequate resources of the management of the organization are the adequate business resource in terms of the human resource as well as the infrastructure that the business has.The past business strategy based on the low cost and differentiation model has also assisted and served the business well to achieve the market and industry presence to where it is today.

This differentiation approach of the management of the organization has been implemented through the policy of increased research and development of the business in order to increase the quality and look for ways to reduce the price of the product simultaneously.....................

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