Materials Technology Corporation (MTC) is a MIT-based start-up company that defined the primary market for the products of its advanced materials processing technology using conventional methods of market research. In pursuit of that market - advanced microelectronic components - customers from different markets, such as iron and steel and electrical hardware approach MTC, MTC offering to pay substantial money to develop and manufacture products for him. This calls into question the primary market MTC and product strategy. "Hide
by Clayton M. Christensen Source: Harvard Business School 20 pages. Publication Date: Mar 03, 1994. Prod. #: 694075-PDF-ENG
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