Legacy book publishers disputed with ebook retailers over royalty rates, launch strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' print formats that were rewarding.
E readers like Apple's iPad that invigorated the digital book market is discussed, together with Kindle. Also includes a general overview of book publishing including the K12 and College market.
PUBLICATION DATE: October 14, 2010 PRODUCT #: 711419-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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