Living Proof: Are We a Technology Company or a Beauty Company? Harvard Case Solution & Analysis

In order to optimize the effectiveness, color cases must be printed in color. Jon Flint came with suggestion of a science-based beauty company while talking along with his hairdresser related to the problems with typical hair and skincare products.

 Together with a tiny team that comprised Professor Robert Langer of MIT, be ascertained to converge a group of scientists from outside the beauty business to challenge the conventional wisdom. Their firm, Living Proof, wanted to offer girls "evidence in a bottle" rather than "hope in a bottle." It highlighted on elucidating its science to customers as the firm came to market with its first products.

Were they much more like a conventional beauty company and becoming less of a biotech company? How did they reconcile the urge for unrelenting high spending on R&D with the need to ramp up marketing?

PUBLICATION DATE: September 05, 2013 PRODUCT #: 614013-PDF-ENG

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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