imiAid: Challenges in Scaling Up Business Operations 

imiAid: Challenges in Scaling Up Business Operations Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: October 24, 2016 In August 2015, imiAID, an Indian start-up that offered portable emergency treatment packages for emergency situations, was having a hard time to minimize its production expenses and enhance understanding […]

Customer Relationship Management: The Tudor House Makes Amends 

Customer Relationship Management: The Tudor House Makes Amends Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: November 01, 2016 The situation provides the issue of Sita Sen, Assistant Marketing Director at the Tudor House hotel. An unhappy customer had actually published his knowledge concerning an incident with the […]

Sondologics: Product Diversion and MAP Violations in Internet Channels 

Sondologics: Product Diversion and MAP Violations in Internet Channels Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: November 17, 2016 Sondologics, a producer of audio, video gaming, and video devices items, was experiencing rates and circulation issues in its channels. Various merchants were grumbling about unjust rate […]

Sewells Group: Building Sales Process Excellence at Automotive Dealerships in India 

Sewells Group: Building Sales Process Excellence at Automotive Dealerships in India Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: November 15, 2016 Sewells Group, India, a leading supplier of retail options to vehicle initial devices producers (OEMs) and their dealerships in the Indian market, established an ingenious […]

Media Industry: The Road Ahead for Sanmarg Hindi Language Daily 

Media Industry: The Road Ahead for Sanmarg Hindi Language Daily Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: December 01, 2016 The case provides the issue of Vivek Gupta, director Sanmarg pvt restricted as he considers the road ahead for the 70 years of age Hindi daily-Sanmarg. […]

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