Marketing HBS Case Solutions

Celebrex  Case Solution Abstract: The case explains the advancement and United States release of Celebrex, the very first Cox-2 inhibitor, which is co-promoted by Pfizer and Searle. 4 months after launch Celebrex is dealing with 3 problems: (1) How to resolve the mix-ups in between Celebrex and 2 drugs with comparable names?   Pedagogical Goals: […]

Capital (Spanish) Spanish Case Solution   Abstract: The French subsidiary of the German publishing business Gruner & Jahr, itself an useful of the Bertelsmann Group, is thinking about the launch of a brand-new service publication called CAPITAL. CAPITAL was consequently released and ended up being the company publication with the biggest flow in Europe.   Pedagogical […]

Building the Johnnie Walker Brand  Case Solution Abstract: The case explains Johnnie Walker’s efforts to move from a multi-local to a worldwide brand. The case provides customer information challenging Johnnie Walker and asks the concern: Exactly what should Johnnie Walker’s international placing be? Pedagogical Goals: The case is finest used with executive target markets or […]

BRITA: In Search of a Winning Strategy  Case Solution   Abstract: This case explains the meteoric increase of Brita in the United States sector, following the acquisition of regional rights due to the Clorox Business in 1989, up until an abrupt decrease in 1999. The case information the different unsuccessful methods tried due to the […]

BBVA: From Sellingo Services to Being a Brand  Case Slution Abstract: BBVA, a bank just recently produced through the combination of BBV and Argentaria, has actually just recently experienced a decrease in client fulfillment, a major cause for issue to the chairman. The case provides the branding work done at BBVA and positions a number […]