Marketing HBS Case Solutions

Digital Video Recorders: Starting a TV Revolution?  Case Solution Abstract: In 1999, TiVo and Replay Networks introduced the first digital video recorders (DVR) to replace the video cassette recorder (VCR) and move tv viewing into the digital age. Experts predicted fast home adoption based on the enjoyment the DVR had produced in pre-launch market research […]

Competing in the Wet AMD Market: Visudyne, Macugen, Lucentis and Avastin  Case Solution Abstract: Lucentis, an upcoming advancement drug versus wet age-related macular degeneration (AMD), will be marketed by Genentech in the United States and Novartis in other nations. Lucentis will be taking on Visudyne, a drug advertised around the world likewise by Novartis, with […]

Colgate-Palmolive France (B) (Spanish) Spanish  Case Solution Abstract: The case shows the issues dealt with by makers of strong sell focus and the request of settlement abilities. The effects of the termination of the connection in between the supplier and the maker are likewise evaluated.   Pedagogical Goals: To explain the retail atmosphere for customer […]

Colgate-Palmolive France (C) (Spanish) Spanish Case Solution Abstract: The case shows the issues dealt with by producers of high retail attention and the application of settlement abilities. The effects of the completion of the connection in between the supplier and the maker are likewise evaluated.   Pedagogical Goals: To explain the sell surrounding for customer products […]

Colgate-Palmolive France (A) (Spanish)  Spanish Case Solution Abstract: The case illustrates the concerns faced by manufacturers of high market attention and the request of negotiation skills. The outcomes of the termination of the relationship between the supplier and the manufacturer are also analysed. Pedagogical Objectives: To describe the retail environment for consumer goods in France and […]