Marketing HBS Case Solutions

Baycol/Lipobay: A Prescription for Trial Case Solution Abstract: Offered just in low dosages, sales of the strongly priced Baycol/Lipobay anti-cholesterol drug choose up when the item is marketed at greater dosages, particularly in the big United States market. On course for $ 1 billion sales, the item is withdrawn worldwide in action to files of a […]

Archibald’s Black & Decker (A): Solving a Classic Marketing Problem in the Power Tools Division Case Solution Abstract: Having actually reversed the monetary efficiency of Black & Decker, CEO Nolan Archibald deals with a considerable decrease in market cooperate one client sector for its flagship item, power tools, due to strong competitors from Makita, a Japanese […]

Archibald’s Black & Decker (B): All Aboard For DeWalt  Case Solution Abstract: Having actually reversed the monetary efficiency of Black & Decker, CEO Nolan Archibald deals with a considerable decrease in market share in one consumer section for its flagship item, power tools, as an outcome of solid competitors from Makita, a Japanese maker. Does […]

ArArAt Brandy: Transforming a Legend into a Modern Icon  Case Solution Abstract: Ararat, the biggest brand name of brandy in Russia, with an excellent 32% market share and a long record, is one of the gems in Pernod Ricard Russia’s alcoholic drink portfolio. Exactly what should be the brand name platform? Should all 7 sub-brands […]

Amgen Europe in the Renal Anaemia Treatment Market Case Solution Abstract: Amgen Europe has actually released Aranesp, a second-generation EPO item in a market controlled by Johnson & Johnson’s pioneering Eprex (United States name Procrit), followed by NeoRecormon from Roche. One year after the launch, the sales and market share of Aranesp are listed below target. […]