Marketing HBS Case Solutions

Gervais-Danone / Dr. Oetker (A) (French) French  Case Solution Abstract: This case worries target share methods in a developing market consisting of 4 nationwide brand names plus Gervais-Danone. It offers an illustration of issues associated with keeping market share in a growing market, and offers an evaluation of marketing mix aspects and making use of […]

Gardasil Launch  Case Solution Abstract: Merck & Co is preparing the launch of Gardasil, the very first human papillomavirus (HPV) vaccine. Since understanding of HPV is poor amongst other stakeholders and possible vaccinees (moms and dads, doctors, third-party payers), and there is no practice of immunizing teenagers, Merck has to establish pre-launch programs. Which possible […]

From Category Management to Customer Relationship Management – The Case of Henkel Case Solution Abstract: Exactly what makes their circumstance various from other companies and more tough to handle is the reality that this market is identified by a detachment from the end customer (sellers are intermediaries), and typical per customer expenditure in the specific classifications […]

Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford’s Global Car in the United States Award winner Prize Winner Case Solution Abstract: The Ford Fiesta Movement was a social networks project run by Ford in the United States throughout 2009 to produce buzz for the upcoming release of the 2011 Fiesta sub-compact car. […]

Eastern Condiments Private Limited (B) Case Solution Abstract: Case (A) explains the method and methods that allowed Eastern Condiments to quickly control the regional sector in Kerala by 2008, yet had bad outcomes in the adjacent state of Karnataka in 2009-2012. When the market in Kerala begins to stagnate, it likewise has to modify technique in […]