Marketing HBS Case Solutions

IWIW: Social Networking in Hungary  Case Solution Abstract: T-online, the on the internet arm of the biggest hungarian telecom business has actually simply gotten IWIW, a vibrant social media website. The case checks out the best ways to set the technique for the future. It takes a look at substitute service designs and different methods […]

ISS: Driving Profits through Customer Satisfaction Case Solution Abstract: The goal of this case is to examine the chain from service quality, customer satisfaction and customer retention, to profits and incomes – the so-called Satisfaction-Profit Chain. In specific, the objective is to describe the crucial supervisory concerns when attempting to execute the chain, i.e., determining and […]

Hyundai Card/Hyundai Capital and GE Money: Re-branding Decisions in a Successful Joint Venture  Case Solution Abstract: The case provides a description of the JV in between GE Money and Hyundai Card/Hyundai Capital from its beginning through 2006 when the venture’s success in Korea caused ideas of global growth, raising the concern of how the entity […]

Healthy Oils India: Cooking Up a Success in the Indian Edible Oils Market  Case Solution Abstract: While these are acknowledged by customers of cooking oil, they are not amongst the leading 5 in terms of brand name awareness, nor are they the leading option in the most-often-used classification, other than for Beta in the groundnut […]

Google Street View in France (A): Building Buzz for a New Product Launch  Case Solution Abstract: Google Street View (GSV) is a function of Google’s mapping items where users focus on street guides to see breathtaking photos of streets. It introduced in 2007 in the United States, and in France in 2008. This case explains […]