L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (Chinese) Chinese Case Solution Abstract: Alexis Perakis-Valat, the brand-new CEO of L’Oréal China, has actually made it a point of honor to turn the brand around. He has actually asked Stéphane Wilmet, the brand’s brand-new basic supervisor, to come up […]