L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (Chinese) Chinese 

L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (Chinese) Chinese  Case Solution   Abstract: Alexis Perakis-Valat, the brand-new CEO of L’Oréal China, has actually made it a point of honor to turn the brand around. He has actually asked Stéphane Wilmet, the brand’s brand-new basic supervisor, to come up […]

Lipitor (B) 

Lipitor (B)  Case Solution Abstract: Placed as a more efficient item, Lipitor was the 5th entrant into a reputable classification with highly established rivals and extremely pleased consumers. The (B) case examines the obstacles to Lipitor presented by rival repositioning, an item security situation possibly impacting the whole classification, and the prepared entry of a […]

Lipitor (A) 

Lipitor (A)  Case Solution Abstract: Placed as a more efficient item, Lipitor was the 5th entrant into a reputable classification with highly established rivals and extremely pleased clients. The (B) case evaluates the obstacles to Lipitor postured by rival repositioning, an item security crisis possibly impacting the whole classification, and the prepared entry of a […]

LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators 

LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators  Case Solution Abstract: The case concentrates on LG Electronics’ entry into the US market and its efforts to develop a costs brand, spotlight the particular instance of refrigerators which played a key role in the establishment of the firm’s reputation. Getting into […]

LG Electronics Inc.: Making Waves in the North American Market for Washing Machines 

LG Electronics Inc.: Making Waves in the North American Market for Washing Machines Case Solution Abstract: The LG brand name was introduced in the United States in 2002 with the aspiration to develop it up as an exceptional brand name. The case lays out LG’s technique in the washing maker classification from 2002-2005, throughout which a […]

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