Marketing HBS Case Solutions

Natura: Expanding Beyond Latin America Award winner Prize Winner Case Solution Abstract: Natura is a well acknowledged and extremely concerned brand name in Brazil: it took pleasure in high brand name commitment amongst customers and the greatest retention rate amongst sales agents in the cosmetics market. The joint Head of states of Natura now desired to […]

Mindray Medical International Limited: Going Global from China Case Solution Abstract: Mindray Medical International Limited, China’s 2nd biggest medical gadget maker, had global sales of 2.23 billion RMB in 2007. Because 2002, it had actually released in between 7 and 9 brand-new items every year throughout 4 item lines: Client Tracking & Life Assistance items, the […]

Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants Award winner Prize Winner  Case Solution Abstract: The case highlights the obstacles dealt with by business owners introducing a brand-new item in an extremely competitive market with minimal resources. The case is embeded in 2005 and puts the trainee in the shoes of Michel […]

Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making  Case Solution Abstract: One of the essential issues in marketing judgment making is how to determine the efficiency of marketing actions, for example, the result of short-term price promos on sales. Marketing supervisors are typically not able to define the […]

MAS Holdings: Leveraging Corporate Responsibility  Case Solution Abstract: The case information the advancement and application of company social responsibility programs at MAS Holdings, a Sri Lankan maker providing underwears and active wear to business like Victoria’s Secret, Marks and Spencer, Space, Adidas and Nike. MAS Holdings discovers itself captured in between its own desire to […]