Marketing HBS Case Solutions

LG Electronics in India: Reinventing the brand  Case Solution Abstract: The case explains the very first years of LGEIL’s experience in India, a years marked by amazing success from a sales perspective and describes the difficulties in 2007, which resonate with the crucial obstacle in back in 1997– constructing a costs brand name image for […]

Lay’s Potato Chips in Hungary (B2): Long-Term Effects of Promotions Case Solution Abstract: Lay’s was a 2nd mover when it presented its potato chips to quickly developing post-communist Hungary. By placing money into its potato chip bags, Lay’s maximized sales drastically and completely (i.e., likewise post-promotion). This is just an excerpt. This case is about   […]

Lay’s Potato Chips in Hungary (B1): Promotion Activity and Results Case Solution Abstract: Lay’s was a 2nd mover when it presented its potato chips to quickly developing post-communist Hungary. By placing money into its potato chip bags, Lay’s raised sales significantly and completely (i.e., likewise post-promotion). This is just an excerpt. This case is about Marketing published: […]

Lay’s Potato Chips in Hungary (A): Creating Awareness and Building (Japanese) Japanese  Case Solution This is just an excerpt. This case is about   Marketing published: 30 Nov 2013 Abstract: Lay’s was a 2nd mover when it presented its potato chips to quickly progressing post-communist Hungary. By placing money into its potato chip bags, Lay’s […]