In late 1999, Madison Avenue is experiencing phenomenal growth in sales, customers, employees and services. Stresses and strains on the company's employees could be significant and threatened to compromise quality, active ad management, for which the company is developing a positive reputation. From late 1999 to July 2000, the company launched a number of initiatives to improve internal processes so that it can scale to successfully meet the needs of its customers, to maintain the quality of its services, as well as improve efficiency enough to generate an operating profit. Case describes numerous efforts to Madison Avenue, to improve their processes. "Hide
by Steven J. Spear, Anne D. Karshis Source: Harvard Business School 19 pages. Publication Date: June 22, 2001. Prod. #: Six hundred and one thousand and twenty-one-PDF-ENG
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