Mercury Rising: Knight Ridders Digital Venture Harvard Case Solution & Analysis

Captures efforts publisher Knight Ridder to create digital enterprise. Knight Ridder will be a pioneer in digital publishing, launching the first online newspaper, is building a network of newspaper sites called real city, and also invests in Careerbuilder, the second largest career site after However, the company has cumulatively lost more than $ 100 million in its basic operation of the Internet, there are no major categories of advertising revenue, and works in the ad decline at the time of the hearing. Tracks the evolution of the company, which covers nearly ten years and can be grouped into three distinct periods: 1) the initial start-up and experimentation, 2) a rapid expansion in the organization of the newspaper against the work as a single enterprise, and 3) management of the company after the Internet bubble burst.
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by Clark Gilbert Source: HBS 28 pages. Publication Date: March 26, 2003. Prod. #: 803107-PDF-ENG

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