Given the importance of international education, schools and universities are confronted with increasing pressure from diverse stakeholders to internationalize their campus. The dean of Grant MacEwan School of Business is confronted with the task of internationalizing the school. Her job is doubly complex as the school is implementing a strategic move towards becoming a baccalaureate-granting institution, and upgrading its programs that are international that are available.
MacEwan Goes Global Internationalization at a Canadian School of Business Case Study Solution
The application of conventional business models of SWOT and PEST analysis, analyzing the multi-dimensionality of "internationalization" and its application in the non-profit sector, and development of defined benchmarks to assess the success of any expansion efforts are all areas that the dean should consider in making her recommendations.
PUBLICATION DATE: February 24, 2009 PRODUCT #: 909M20-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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