Attack of the Clones: Birchbox Defends Against Copycat Competitors Harvard Case Solution & Analysis

Birchbox offers trial-sized beauty products delivered by post -- attracting rave reviews. Seeing the success of this version, numerous "copycat" clones seek to offer the same service.

A number of these copycats focus on non-U.S. nations, but others are challenging Birchbox on its home territory. Can Birchbox guard its position? How?

PUBLICATION DATE: November 18, 2011 PRODUCT #: 912010-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

Attack of the Clones: Birchbox Defends Against Copycat Competitors Case Solution Other Similar Case Solutions like

Attack of the Clones: Birchbox Defends Against Copycat Competitors

Share This