IMD-3-2160 © 2010
Cordon, Carlos; Turpin, Dominique; Burneo, Manuel
Luxottica, located in Milan, Italy, was the biggest eyeglasses business on the planet with sales exceeding EUR5 billion in 2008. In June 2009, the CEO of Luxottica, consulted with his management group to evaluate the business's growth method for the next 5 years. The goal was to take Luxottica to the next growth level. Where should the geographical focus of the business be? Knowing goals: Global method, marketing and supply chain management.
Luxottica Sustaining Growth In Challenging Times Case Study Solution
Subjects: Marketing; Strategy; Operations; Growth management; General management
Settings: Global; Prescription eyewear; Sunglasses; FMCG; 2009 Company Size: 2009 sales €5.1 billion; 60,000 employees
