Lufthansa: Going Global; But How To Manage Complexity? Harvard Case Solution & Analysis

IMD-3-1746 © 2006
Steger, Ulrich; Tywuschik, Simon

This case deal with the progress of Lufthansa's company within the global and cyclical airline company environment; we talk about the primary functions of globalization; its interrelatedness with complexity and the repercussions for the airline company market We examine how Lufthansa has actually handled to stay one of the couple of lucrative airline company business in the past by touching on concerns such as remarkable occasions; affordable competitors; governance structures; monetary restrictions and culture.

We evaluate the pattern of flag providers to comply within airline company alliances such as Star Alliance; One World and Sky Team on the background of its management ramifications. Offered that the airline company will continue to be cyclical and intricate; we lastly ask if the existing technique of Lufthansa is enough to preserve its status as one of the couple of lucrative airline companies worldwide in the future. To talk regarding how to tolerate as a flag provider in the global airline company market.

Subjects: Globalisation; Complexity; Cyclicality; Airline Industry; Business Strategy
Settings: Germany; Europe; Worldwide; Airline; €18.1 billion; 1980-2006

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