Blue Turtle Clothing Company Harvard Case Solution & Analysis

The owner and the sole owner of a small company, the clothes should plan future marketing strategy. The company has not received income from seasonal operation store in Sauble Beach or annual sales of two London, Ontario fitness clubs. This event will provide students with basic marketing solutions with product, price, promotion and place (distribution). It also emphasizes the importance of careful analysis of the market and corporate data analysis to assess marketing alternatives and make decisions. The case gives students practice calculating the contribution rate and the marginal revenue and encourages students to develop an advertising strategy around a new distribution method. Students also learn how to illustrate the use of the projected income statement, which will crystallize student marketing solutions. "Hide
by Elizabeth M. Grasby, Lindsay Brock Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: November 6, 2006. Prod. #: 906B11-PDF-ENG

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